Posts Tagged ‘Payless ShoeSource’

Payless Going Green



Summer Rayne Oakes, Discovery Network’s Planet Green fashion and beauty expert, has taken on the task of helping Payless ShoeSource launch a “green” shoe line, yet to be named.

The Topeka, Kan.-based company, owned by Collective Brands, and home of the irritating BoGo campaign, says the new brand is part of its “mission and strategy to democratize fashion, design and new ideas in footwear and accessories,” and that the “green” shoes will be available at less than $30 a pair early next year, in about 1,000 stores, as well as on Payless.com. Products will use organic cottons and linen, natural hemp and recycled outsoles, as well as the use of eco-smart packaging.

Like Wal-Mart, Payless stands to gain market share in times of economic downturn…while providing a growing cheap-shoe-buying marketplace with affordable options. Let’s wait and see what these shoes look like, and how sustainable they truly are, before getting too excited. Thoughts?

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